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There’s a lot happening in our industry right now. Things feel quieter in some ways, more uncertain in others. The pace has shifted. Timelines stretch. Budgets tighten. There’s more uncertainty, and forward motion takes more patience than it used to. I wanted to pause and name that — honestly — because pretending otherwise doesn’t serve anyone. As the founder of The Spin Style Agency, I feel a deep responsibility to our artists and to the clients and production partners who trust us. This reflection comes from a founder perspective in the creative industry — shaped by listening closely, staying present, and navigating change alongside the people we work with. Lately, that responsibility has looked less like big announcements or growth headlines, and more like steady care, clarity, and presence. Photo by Stacy Suvino To our artists — and the creatives we work alongside If you’ve felt discouraged, uncertain, or like you’re putting in the same effort for fewer yeses — you’re not alone. I see it. I feel it too. This moment in the industry is real, and it’s not a reflection of your talent, your professionalism, or the care you bring to your work. What matters most to me right now is how we stay connected through it — how we communicate honestly, support one another, and keep showing up with integrity even when things feel slower or harder than we’d like. We’re continuing to refine how we advocate for you and how we position your work. Some of that happens quietly, behind the scenes, but it’s intentional and ongoing. I believe deeply that community matters most in moments like this — not when everything is easy, but when we’re navigating uncertainty together. Photo by Stacy Suvino To our clients and production partners Thank you for continuing to work with us thoughtfully and collaboratively. We know the pressure many teams are under right now. Production looks different than it did even a year ago, and the path from idea to execution isn’t always straightforward. Our commitment is simple: to be a steady, clear, and respectful partner — one who cares deeply about the work and the people behind it. Trust and mutual respect are what make great work possible, and those values continue to guide how we show up. Photo by Stacy Suvino Looking ahead — a founder perspective in the creative industry As I look ahead, I’m doing so with intention — and with care. We’re not rushing or forcing momentum where it doesn’t naturally exist. Instead, we’re paying close attention to what’s working, what needs refining, and how we can continue to build relationships that feel aligned and sustainable. The future of Spin isn’t about being bigger for the sake of growth. It’s about being more connected, more thoughtful, and more honest — with ourselves and with the people we work alongside. If you’re an artist, client, or collaborator reading this and wanting to connect, ask a question, or simply be in conversation, I’d love that. Sometimes the most meaningful progress happens when we slow down enough to really listen — to each other and to what this moment is asking of us. — Darcie

Discover what three of our favorite makeup artists have to say about the must-have beauty treats that will make your stockings shine this year! Growing up, one of my favorite holiday memories was running downstairs on Christmas morning and yanking my stocking down from where it hung on the fireplace. It was bursting with goodies: candy, tiny toys, a giant peppermint stick, and the ultimate treasure—flavored lip gloss. Fast forward to today, and now I’m the one stuffing stockings. My family’s obsession with beauty products keeps me on my toes, so I contacted makeup pros Corianne Cowan , Arlene Martin , and Haley Dani from The Spin Style Agency to curate the ultimate list of holiday stocking must-haves. Big Drama, Bigger Impact 1 Fenty Beauty Hella Thicc Volumizing Mascara Transform lashes into showstoppers with this ultra-black, long-wear formula. It delivers extreme volume for a dramatic effect and is resistant to sweat, humidity, and transfer, making it perfect for any holiday occasion. The tapered brush ensures every lash is coated, curled, and lifted to perfection. 2 Victoria Beckham Beauty Satin Kajal Liner Add a pop of color with this creamy, smudge-free eyeliner. Its high-performance pigments make your eyes the center of attention—just like the holidays. Glow On, Gorgeous 3 Danessa Myricks Yummy Skin Serum Skin Tint Achieve a radiant complexion with this skincare-infused tint packed with peptides and ceramides. It’s like a holiday treat for your skin. 4 Beautyblender Micro-Mini Pro Makeup Sponge Master the art of precision blending. Whether contouring or concealing, this mini sponge makes every detail flawless. Festive & Functional 5 One-Size On 'Til Dawn Mattifying Waterproof Setting Spray Travel No touch-ups? No problem! This waterproof, rub-proof, 16-hour mattifying spray locks in your look while adding skincare benefits—all in a travel-friendly size for the season’s adventures. 6 Touchland Hand Sanitizer Holiday gatherings are a breeze with this luxe sanitizer. Say goodbye to the unpleasant "tequila" smell and sticky residue. Instead, enjoy a moisturizing, fresh-feeling clean in a sleek, chic package. Wrap It Up Consider giving the gift of beauty this holiday season with charming stocking stuffers. From dramatic lashes to glowing skin and stylish sanitation solutions, these carefully curated picks are sure to bring smiles and a touch of sparkle. Whether you're gifting a beauty enthusiast or treating yourself, these delightful treasures are guaranteed to brighten the holiday spirit. Happy stuffing, and may your stockings (and hearts) be full!

Join me as we celebrate the exceptional talent of Arlene Martin , one of the lead Hair and Makeup artists represented by The Spin Style Agency . Arlene's creative brilliance has earned her a nomination for Outstanding Contemporary Hairstyling at the 2023 Emmys. In this interview, Arlene shares insights and experiences as the Department Head Hairstylist on P-Valley , giving us a glimpse into the artistry behind the show's iconic hairstyles. Darcie:  Arlene, let's start by talking about how you approached the unique hairstyles in P-Valley, considering the show's distinct characters and setting. Arlene:  To capture the essence of each character, I immersed myself in the scripts, blending Katori Hall's direction with my creativity. It was a collaborative process, that resulted in a masterpiece every time. Darcie:  Share with us a memorable or challenging moment during the hairstyling process for P-Valley. Arlene:  Yes, there was a particular moment when we were instructed to produce an ice blonde wig for one of the characters. Ice blonde is one of the hardest colors to achieve in a short amount of time. We proceeded to lift the wig through a coloring process to high blonde (almost white) and the hair just melted off of the wig into the sink. Despite three attempts, we had to opt for a synthetic wig, a humbling experience for this perfectionist. Darcie:  I love how obstacles can spark innovative solutions. Facing challenges sparks creativity and resilience, leading us to find unexpected solutions. I love this virtue in you, Arlene! Darcie:  What trends or techniques did you incorporate to capture the characters' essence? Arlene:  Researching 90s-early 2000s hairstyling in New York, Detroit, and Chicago inspired the avant-garde looks, finger waves, and UpDo styles that defined urban cultural hairstyling. These cities were the originators of urban hype cultural hairstyling. Darcie:  Your dedication to historical accuracy and the urban hype genre truly shines through. The hairstyles became a visual storytelling element in themselves. Darcie:  How do you stay inspired and keep up with the ever-evolving world of hairstyling in the entertainment industry? Arlene:  My artistic gift is innate; inspiration stems from any form of art. Whether a unique hat or abstract art, I can transform it into a wig style. Passion, and my intrinsic gift to create, fuels my continuous growth. Darcie:  Your passion shines through in the artistry you bring to each hairstyle. It's evident that your innate creativity and dedication are key to your success in the ever-evolving world of hairstyling. Darcie:  In the fast-paced world of television production, how do you ensure the continuity of hairstyles across different scenes and episodes? Arlene:  Continuity is very important to every production and it is imperative to have the right key hairstylist on your team. Your key hairstylist is like your second brain. The Key is also in charge of continuity, making sure each actor has the proper hair style for each scene. I am very strategic in choosing the right people on my team. Darcie:  P-Valley has received acclaim for its authentic representation. How did you collaborate with the creative team to ensure the hairstyles reflected the cultural and narrative nuances of the show? Arlene:   I collaborated closely with the production team, receiving directives on wig designs and colors. Subsequently, I engaged with my team daily, providing clear instructions on styling, coloring, and construction. Rigorous research, script references, and open communication were vital elements ensuring the success of our hair department. The seamless coordination within the team, driven by comprehensive information sharing, played a pivotal role in achieving success across all aspects of our work. Darcie:  Any advice for aspiring hairstylists in TV and film? Arlene:  Keep chasing your dreams – they're like flames inside you. Some will fan your passion, making it a blazing fire. Others might try to extinguish that flame. Surround yourself with those who fuel your passion. Your passion for what you do will be your guiding force that will push you. Let your strong drive guide you, even when you're tired or feel like giving up. Your destiny in undeniable so I say run into your destiny. As we applaud Arlene's exceptional contribution to P-Valley, we eagerly anticipate the outcome of the 2023 Emmys where she is nominated for Outstanding Contemporary Hairstyling. The Creative Arts Emmy Awards will take place at the Peacock Theater in LA live on January 6th, and the ceremony will air on Fox on January 13th, 2024. Tune in to witness the potential victory of Arlene Martin and the entire P-Valley hair team. Don't miss the chance to be part of this exciting moment in hairstyling history! Arlene Martin , Department Head Hairstylist Latoya Kelley Howard , Key Hairstylist Kasi York , Hairstylist LeVura Geuka , Hairstylist Jason Yancey , Barber

Chloe X Halle for Essence Magazine- Set design by Sinclaire Reddings From a young age, Sinclaire Reddings knew she was destined for a creative path. Inspired by her grandmother's stories, whom she affectionately calls "The Original Creative," she grew up hearing about her grandmother's sacrifices. Despite being a talented painter and seamstress, her grandmother had to leave school and work on a farm to support her family. This legacy of resilience and creativity, alongside her mother's influence, motivated Sinclaire to pursue a career as a set designer. Sinclaire was born and raised in Thomasville, Georgia. She dealt with racism and the lack of resources for creative children in her hometown. So, after attending college and earning a degree in Business Administration, she aspired to move to a more inclusive and diverse place i n 2019, she decided that place was Atlanta. She got her big break in 2022 when she was hired as the Production Designer and Art Director for Bounce TV. This was followed by projects with rappers Lil' Baby and Lil' Durk gaining notoriety for her set designing skills.   Sinclaire has continued to excel in her career after signing with The Spin Style Agency in 2023 on a referral from a resident set designer, Risha Carnes. Her portfolio is a visual work of art with familiar faces like Kevin Bacon, Stacey Abrams, and the sister singing duo Chloe and Halle, to name a few. When asked for a standout moment in her career thus far, she says working with renowned fashion designer Law Roach would come in pretty high, followed closely by her work with Essence magazine. Working with icons like Rihanna and Beyoncé and building a set for the Super Bowl are just a few items on her ever-growing vision board. She recently got the opportunity to build a set from scratch for an upcoming Netflix special, and she loved being given creative latitude to execute a vision of that magnitude.   Having faced challenges as a Black woman growing up in a small town, Sinclaire is deeply passionate about diversity and inclusion. This shared commitment made The Spin Style Agency the perfect home for her. She wants to be a trailblazer for other Black people in the creative arena by executing creative direction with excellence and showing the industry that this is the rule and no longer the exception. She emphasizes, "There is simply not enough representation in the creative process and the positions where the decisions are made. I want to change that.” Law Roach- Set design by Sinclaire Reddings Sinclaire credits her love for what she does and her success to her unwavering faith, which has been her driving force. “The most powerful thing you can do on earth is create, and I am grateful that this is what God has called me to do,” she says. She smiled as she recalled the stories she heard as a little girl from her mother, a singer who dreamed of Broadway, and her grandmother’s beautiful paintings that had to be put on hold. With an unshakeable feeling that she is supposed to carry something from their legacy, she promises not to let their stories, sacrifices, or prayers go to waste. When asked where she saw herself in five years, she quickly responded that she was in love with where she was, but “I will go wherever God and opportunity take me.” No doubt, Sinclaire Redding is a name we will be hearing for a long time. For more of Sinclaire's work , check out her phenomenal portfolio on our website, The Spin Style Agency ! ERIKKA HART Erikka built a career as a trusted makeup artist for two decades, collaborating with brands like Nike, Adidas, Netflix, and Hulu and working with huge icons like Shaq (pun intended). But storytelling has always been her passion, expressed through poetry, blogs, short stories, and journals.   In 2020, a pivotal pause inspired her to return to school and finally pursue writing as a career.   Today, we're proud to have Erikka as our lead writer. She channels her storytelling skills and detail-oriented mindset into every piece she creates. Her years as a makeup artist gave her an unmatched eye for nuance, which now elevates her copy. With us, she’s crafting content that tells a story and leaves a lasting impression.

The Challenge Freelancing comes with seasons. Some months you’re racing from project to project; other times, your inbox is quiet. Those slow periods can feel uncomfortable — like momentum has slipped away. The Mental Model: The Flywheel Effect Jim Collins described the flywheel as a giant, heavy wheel that takes enormous effort to push at first. But with consistent small pushes, it begins to move faster, building unstoppable momentum. Portfolio work styled by Morgan Locke, Photographed by Iain Bagwell Freelance careers work the same way. Each “push” you make in slow periods compounds over time: Reaching out to an old client. Concept, produce, and shoot dream projects (before a client asks for them) Experimenting with new tools Sharing your work online, even if just a small project. These actions rarely bring instant results. But just like turning a heavy wheel, they build energy. And when the next opportunity comes, you’re already in motion — ready to catch it. Portfolio work styled by Morgan Locke, Photographed by Iain Bagwell The Takeaway Don’t see downtime as wasted time. See it as a chance to push your flywheel. Over time, those small, steady efforts create the momentum that carries you through feast and famine cycles. The Practice These visuals were born from a collaboration between a stylist and photographer who used their downtime to experiment, create, and keep the flywheel turning. Portfolio work styled by Morgan Locke, Photographed by Iain Bagwell The Lesson Downtime doesn’t mean standing still — it means choosing how to move. With every small action, you’re building a wheel of momentum that will be there when the next opportunity arrives.

As a creative entrepreneur in the competitive world of commercial photography, staying inspired can be challenging. However, staying inspired is crucial for maintaining the passion and drive necessary to succeed in this competitive field. Here are 6 strategies for staying inspired: Networking with fellow creatives: Surrounding yourself with people who share your passion for photography can be a great way to reignite your creativity. Attend industry events, participate in photography groups, or collaborate with other photographers to get the creative spark you need. Networking can also lead to new opportunities and perspectives that can have a significant impact on your own inspiration and motivation. As James Clear notes, "Your network is your net worth." Building relationships and surrounding yourself with people who can help you grow and succeed in your career is essential for your continued success. Collaborate on test shoots: Collaborating on projects allows you to learn from others and contribute your unique vision and style. This can result in fresh, inspired work that showcases the best of everyone involved. Surrounding yourself with other creatives can not only lead to new opportunities and perspectives but can also have a significant impact on your own inspiration and motivation. As the quote often attributed to Jim Rohn goes, "You are the average of the five people you spend the most time with." Spending time with other photographers, wardrobe stylists, and prop stylists can help raise your creative standards and push you to reach new heights. Invest in education: The commercial photography industry is constantly evolving, so staying current with new techniques and trends is essential. Read industry blogs, attend workshops and training sessions, and engage in online courses to continue learning and growing as a photographer. Take on new challenges: Experimenting with new styles, techniques, or subjects can help keep you inspired. Embrace projects that push you out of your comfort zone to keep your creativity flowing. Prioritize self-care: Running a business can be stressful, so taking care of yourself is essential. Take breaks, engage in activities you enjoy, and prioritize your mental and physical health to avoid burnout and stay inspired. Embrace failure: Failure is a natural part of the creative process, so don't be afraid to take risks and make mistakes. Embrace failure as a learning opportunity, and use it to grow and stay inspired as a photographer. Fueling your inspiration as a creative entrepreneur in commercial photography requires a well-rounded approach. It’s about building connections, embracing continuous learning, stepping into new challenges, prioritizing self-care, and viewing setbacks as opportunities for growth. By integrating these strategies, you can stay inspired, push creative boundaries, and build a career that evolves with you. Photographer - Allie Hine Wardrobe Stylist - Fatiyha Johnson Hair and Makeup Artist - Corianne Cowan

We plan for businesses, projects, and careers—why not for life itself? Photographer - Liz Vone Hoene Lately, I’ve felt a little uncertain—like I’ve been moving forward but not always sure if I’m on the right path. So I did something I often do in business but rarely take the time to do for myself—I sat down and mapped out a SWOC analysis. It was uncomfortable at first. Looking at my strengths made me realize that I don’t always put them to work in the ways that could serve me best. Acknowledging my weaknesses forced me to ask whether I actually need to fix them or if I just need to stop fighting them. And the hardest part? Seeing opportunities I’ve been too hesitant to take. But through this process, I’m gaining clarity—on where I am, what I have, and what’s possible. And I wanted to share it with you. The SWOC analysis  (Strengths, Weaknesses, Opportunities, and Challenges) is a tool often used in business strategy, but it can also be a powerful framework for personal growth. You may have heard of SWOT analysis , which looks at Strengths, Weaknesses, Opportunities, and Threats. SWOC is a slight shift—replacing 'threats' with 'challenges' to focus on constructive problem-solving rather than external risks. I’ve found this version more useful for personal reflection. To try it for yourself, start by making a simple list of: Your Strengths Your Weaknesses Your Opportunities Your Challenges Once you’ve identified these, ask yourself: How can I use my strengths to help myself, serve others, and live a better life? Which of my weaknesses do I need to improve, and which ones do I need to accept as they are? What opportunities can I explore to improve myself and my life? What can I do about the challenges I face today? How a Strategic Plan for Life Brings Clarity and Growth I’ve always been someone who loves strategy—solving problems, seeing connections, thinking ahead. But when it comes to life itself, it’s easy to get caught up in the day-to-day and forget to zoom out. Every time I take a step back and reassess—whether it’s through SWOC or just asking myself the right questions—I’m reminded that clarity isn’t about having all the answers. It’s about seeing what’s in front of you and deciding what to do with it. A strategic plan for life provides a roadmap to help navigate challenges and seize opportunities with confidence. It helps set the tone for how you want to show up in life, work, and relationships. So, if life were a strategy, what would your plan be?

The Spin Style Agency: Photography by Liz Von Hoene, Props by Katie Benson, and Makeup by Piper Von Hoene Welcome to the agency where creativity meets innovation. Our talented team of stylists and creative visionaries is dedicated to transforming ideas into unforgettable visual experiences. Each artist brings a unique perspective and specialized expertise, ensuring that every project radiates individuality and flair. Leadership Darcie Adler- Founder/ Prop Stylist/ Art Director Darcie Adler is the driving force behind The Spin Style Agency . Her leadership and vision have transformed the agency into a powerhouse of creativity and collaboration. Her expertise as an art director and passion fuel the team’s success. Prop Styling Stacy Suvino- Prop Stylist Portfolio Midwestern native Stacy Suvino discovered her passion for visual storytelling during a childhood visit to NYC, inspired by Bergdorf Goodman’s holiday windows. An FIT graduate, she has built a dynamic career as a prop stylist , contributing to award-winning TV shows and Sundance Film Festival winners. Her meticulous approach blends a love for history and narrative detail, bringing depth and authenticity to every project. Katie Benson- Prop & Floral Stylist Portfolio An Atlanta native, Katie Benson's design journey began in Paris, where she studied floral design . Her passion for prop styling took her to NYC and Atlanta with The Spin Style Agency, where her combination of couture sensibilities and holistic practice infuses life into every set. Paula Cuevas- Prop Stylist/ Set Design Portfolio As a SCAD graduate with a background in interior design, Paula Cuevas' brings her expertise in prop styling and set design  to every project, approaching each job like a puzzle. Her resourcefulness and creative vision shine through in photoshoots and live productions, helping clients expand their audience while staying true to their brand. Sinclaire Reddings- Prop & Set Design & Build Portfolio Sinclaire found her passion for art and design in college. Now based in Atlanta, she has advanced to set design and art direction working on visuals for celebrities, major fashion brands, and ESSENCE magazine covers. Her portfolio includes production design for Bounce TV, AMC+, and BET. Committed to personal growth and storytelling, Sinclaire aims to uplift her community and bring untold narratives to life. Kim Phillips- Prop Stylist/ Food Stylist Portfolio Kim Philip's love for imperfection and texture defines her unique approach to Prop Styling . From designing sets for Oprah to restoring Victorian houses, her collaborative spirit and Southern charm leave a lasting impression on every project. Risha Carnes- Prop Stylist/ Set Design & Build Portfolio With a background in Costume and Production Design, Risha Carne's love for storytelling and craftsmanship led her to The Spin Style in 2021. Her work spans high-profile projects, blending global inspiration with a team-oriented approach to Props and Set Design . Food Styling Laura Cole- Food Stylist Portfolio Laura Cole combines her fine arts background with a passion for food, crafting visually stunning edible art. A former designer and art director, she’s thrived as a Food Stylist at The Spin Style Agency since 2018, collaborating on diverse and exciting projects. Naomi Smith- Food Stylist Portfolio Naomi Smith's decade of experience and dedication to staying ahead of industry trends make her a standout Food Stylist . Her attention to detail and love of culinary experimentation enhance every dish she styles. Whitney Otawka- Food Stylist Portfolio As the author of  The Saltwater Table cookbook and a career that spans culinary arts, writing, and food styling, Whitney Otawka's depth of expertise is unparalleled. Her editorial work and international experiences infuse her Food Styling projects with sophistication and refinement. Wardrobe Styling Fatiyha Johnson- Wardrobe Stylist Portfolio A pivot to Wardrobe Styling allowed Fatiyha Johnson to fulfill her long-sought goal of working in beauty and fashion. Her keen sense of proportion, lines, and accessories brings elegance to every look she creates. Cari Nelson- Wardrobe Stylist Portfolio With a background in commercial Wardrobe Styling , editorial, and personal styling, Cari Nelson has made a bold entrance into the entertainment industry, building an A-list clientele and crafting creative collaborations that seamlessly blend modern trends with vintage inspiration. Abigail Propst- Wardrobe Stylist Portfolio From Barcelona’s artistic neighborhoods to Atlanta’s vibrant scene, Abigail Propst's experiences inform her storytelling approach to Wardrobe Styling . She thrives on collaboration and creativity, bringing unique narratives to life through fashion. Makeup Artistry Piper Von Hoene- Makeup Artist Portfolio Piper Von Hoene's upbringing with photographer parents and her career as an illustrator has shaped her Makeup Artistry . Her adaptable talent ranges from graphic styles to fresh-faced beauty, making her a versatile asset to The Spin Style Agency. Corianne Cowan- Makeup Artist Portfolio Corianne Cowan's career as a hair and makeup artist  has evolved from bridal work to editorial and live productions. Inspired by continuous education, her expertise includes men’s grooming and no-makeup looks, reflecting her dedication to her craft. Arlene Martin- Makeup Artist Portfolio From high school hairstyling to professional makeup artist  and lead hair stylist for New York Fashion Week, Arlene Martin's career is built on hard work and education. She inspires others as a motivational speaker while excelling in editorial and live production styling. Haley Dani- Makeup Artist Portfolio Haley Dani , a Georgia native from a family of artisans, developed a passion for creativity early on, especially in hair and makeup . Haley has worked with top publications like Vogue and Esquire Italia, designer Kelsey Randall, and has contributed to HBO Max and Netflix productions, including Stranger Things. At The Spin Style Agency, we’re more than a team—we’re a collective of storytellers dedicated to making your vision a reality. Let’s create something extraordinary together this year!

I spoke with hair and makeup artist Corianne Cowan from The Spin Style Agency in Atlanta about protecting your skin from the cold outdoor air and indoor heat during winter. Erikka: Hey Corianne! First of all, your skin is always amazing! What is your daily skin routine? Corianne: Thanks! In the morning, I usually wash my face, apply an eye cream, use an antioxidant serum, put on sunscreen, and finish with lip gloss before heading out. At night, I prefer a double cleanse and prep my skin before applying Tretinoin, a prescription medicated acne cream that works to keep pores clear. Erikka: What do you change about your routine to adapt to the colder temperatures? Corianne: During the winter months, instead of washing my face in the morning, I opt for atoner. I use Mediheal’s toner pads which is a K Beauty brand (an overall term for skincare products from South Korea), and then continue with my regular daily skincare routine, always finishing with sunscreen. In the evenings during the winter, my skin is often more inflamed, and I can’t use Tretinoin as frequently. On those nights, I focus on moisturizing my skin and use calming sprays to soothe my skin. One of my favorite calming sprays is Dermalogica , which contains oatmeal extracts and does an excellent job of soothing my skin instantly. Erikka: What product(s) can’t you live without when the temperature drops? Corianne: During cold weather, I always use a hydrating mask to keep my skin moisturized and plump. My go-to product is the Caudalie Vinosource-Hydra Moisturizing Mask , which I also use on brides or for press-related events. Even though I have oily skin, I still need to use a hydrating mask because heaters can dehydrate my skin. Therefore, it's important to keep your skin moisturized even if you have oily skin. Apart from the hydrating mask, I also use a simple, rich, and thick moisturizer. One of my favorites is made by LaRoche Posay and is approved by the National Eczema Association . It's suitable for both face and body use, and since I have eczema, it's a great product for me. The moisturizer has simple ingredients and is very hydrating. Erikka: Any advice on relieving redness in the winter? Corianne: When it comes to redness, it's important to identify the root cause. Sometimes, it can be due to temporary irritation caused by environmental factors or situational triggers like exposure to cold weather. However, with the abundance of skincare products available on the market, the problem may be due to overuse of different products. So, my first advice is to simplify your skincare routine. Another problem that I often come across is over-exfoliation, which can damage your skin's barrier. It's best to exfoliate a maximum of two times a week to allow your skin to heal and calm down. If you're looking for ways to reduce the appearance of redness during the colder months, using concealer or a tinted moisturizer can be a great option. I love Hourglass Vanish Airbrush or for lighter coverage , and Kosas Revealer Concealer . My favorite tinted moisture is Danessa Myricks’ Yummy Skin Tint . Erikka: My biggest pet peeve is dry lips. What products do you recommend to keep lips moisturized in the winter? Corianne: You know, I feel like this is so common. I work with models and talent doing commercial photography and you are working with everyday people providing natural beauty makeup. Dry lips are prominent, and not just in the winter. Lips are the first thing I look at when someone sits in my makeup chair so I can get an idea of what I need to do to make sure they look great for commercial and editorial photography. If I’m going to put on lipstick or even lip gloss, I don’t want to put that on top of really dry skin that is peeling because that’s not going to look good. So, the first thing is to stay hydrated, which is not a topical thing but it does make a difference. Drink water. If you struggle with drinking water, add some fruit like berries, watermelon with mint (my summer favorite), cucumber, or a water enhancer. Secondly, I know there are a lot of lip balms to choose from and I even posted recently on social media about the struggle of finding a good one. I feel like most products don’t actually moisturize your lips. For a simple lip balm that never fails, I highly recommend Aquaphor because it keeps your lips moisturized beTer than the lip oils that are popular nowadays. Lip oils can't penetrate your lips and protect them the way that Aquaphor can, which is essen;al to keep your lips supple. I personally have a large tub of Aquaphor at home and always carry a tube in my work bag, backpack, and everywhere I go. I have tried many of the fancy brands, but Aquaphor is hands down the best. CORIANNE’S PRO TIP: Use a baby toothbrush to gently exfoliate your lips with a DIY sugar and honey mixture (about 1/4 tsp each), then apply Aquaphor , it works perfectly! Erikka: I appreciate you taking the ;me to share your expertise with me and The Spin Style Audience, I know I’ll personally be using some of these ;ps myself. For more information on Corianne Cowan or to view her portfolio , please visit The Spin Style Agency . Stay warm everyone! Photographer - Brittany Wages Hair and Makeup Artist - Corianne Cowan  with The Spin Style Agency   ERIKKA HART Although her name may be new to this side of the creative industry, storytelling has always been a part of her DNA. Erikka has written poetry, blogs, short stories, and journals for as long as she can remember and worked as a trusted makeup artist in the entertainment industry for two decades. She worked with clients like Nike, Adidas, Cartoon Network, Netflix, Hulu, and entertainment giants like Shaq (pun intended). While being a makeup artist was creatively fulfilling, Erikka always knew that writing was her true passion. The year 2020 forced her to pause and reflect on her life; it was just the motivation she needed to return to school. Writing has always been her calling, and she knew it was her destiny to pursue it as a career. Her experience as a commercial makeup artist helped develop her eye for detail, which still serves her in her current profession. That, combined with her love for storytelling, allows her to create compelling content as a professional copywriter.

I sat down with makeup artist Corianne Cowan from The Spin Style to talk all things holiday and to see if she would give me a peek into her makeup bag! Corianne relocated to Atlanta from Texas to continue her career as a hair and makeup stylist and joined the Spin team 6 years ago. I was also signed to the agency then, and that's when our paths crossed. I still remember our first encounter on set when she came up to me with her signature gentle voice and introduced herself. I quickly realized that she was soft-spoken, and she was clear I was not. But that didn't matter; we instantly hit it off, and our quiet laughter throughout the day while we worked became something we both cherished for years. Corianne is a powerhouse in the Atlanta creative industry and specializes in commercial beauty and creative hairstyling, which she utilizes in fashion photoshoots and editorials. When I asked Corianne about her favorite Christmas tradition, she replied with a huge smile, "Hot chocolate and watching The Polar Express with my son Darion!" This has been their tradition since he was a baby, and she said she has no plans of changing that one; it’s the most special to her. With the holiday season fast approaching, it's time to start thinking about creating the perfect makeup look for all the festive parties and events coming up. There are so many beauty industry trends to choose from, from bold lips to shimmering metallics— I asked Corianne to weigh in and share her top picks for this season's stunning, classic looks and the products she can't live without. Powder Foundation Powder foundation is a must-have in her makeup bag, and she says it is essential for normal to oily skin. It's perfect for creating holiday makeup looks that require additional coverage for a more glamorous look and is ideal for touch-ups throughout the evening. However, if you have dry skin, it would be best to use it only for touch-ups. Her favorites are Make Up For Ever HD Skin Matte Velvet Undetectable Longwear Blurring Powder Foundation (for oily skin) and Laura Mercier Smooth Finish Powder Foundation (for dry skin). For darker skin tones, she goes for Fenty Pro Filt'r Soft Matte Powder Foundation due to the wide variety of colors that are not too red and provide buildable coverage. Bold Lip When it comes to holiday parties, a bold lip can really make a statement. Even if you usually opt for a more natural look, spicing things up with a brighter shade can add some fun to your makeup routine. If you typically wear a nude lip, try a classic red to add some pop. On the other hand, if you're already a fan of red lipstick, experiment with a deep berry shade for a change. While I know professional makeup looks are her thing, I asked Corianne the secret to making a bold lip stand out. “Lip liner. Just be sure to choose a shade slightly different from your lipstick to create more depth.” Start by lining your lips with the pencil, then smudge the line inward slightly before applying your lipstick. Here are a couple of bold reds she loves! Hourglass Confession Ultra Slim High-Intensity Refillable Lipstick and Tom Ford Liquid Lip Luxe Matte . Metallic Liner If you want to add a little sparkle to your look, metallic eyeliner gives holiday vibes every time. This option can be added to full glam but also works for those who wear minimal to no makeup. Ensure you give yourself time to perfect the liner—Corianne recommends you allow 10 minutes for liner and false lashes to avoid frustration. She added, “Metallic eyeliner is a beautiful and festive way to enhance your look, whether you prefer a winged liner, kitten liner, or a simple line along your upper lid.” Try Urban Decay Moondust Liquid Glitter Eyeliner or Danessa Myricks Beauty Colorfix Foils for a look that sparkles all night. Micellar Water Corianne, a self-proclaimed skincare junky, shared one of her absolute favorite tips to keep your skin merry and bright all season (and all year round). “ It's common to feel exhausted after a long day and just want to go to bed without bothering to remove your makeup, sunscreen, dirt, and other impurities from your face. However, taking care of your skin is essential, especially during this busy time of year. So, no excuses!” For those late-night makeup removals, keep micellar water and cotton pads beside your bed. She recommends Bioderma Sensibio H2O Micellar Water Makeup Remover Cleanser , which is gentle and effective. The Christmas season is the most wonderful time of the year, and it's the perfect time to try out new beauty trends or some of the timeless classics that we all know and love. You can wear a bold red lip and sparkling eyes or rock a radiant glow. Whatever you decide to do this holiday season, Corianne says to make sure not to miss the opportunity to watch The Polar Express! Photographer - Ray J Rich Hair and Makeup Artist - Corianne Cowan with The Spin Style Agency ERIKKA HART Although her name may be new to this side of the creative industry, storytelling has always been a part of her DNA. Erikka has written poetry, blogs, short stories, and journals for as long as she can remember and worked as a trusted makeup artist in the entertainment industry for two decades. She worked with clients like Nike, Adidas, Cartoon Network, Netflix, Hulu, and entertainment giants like Shaq (pun intended). While being a makeup artist was creatively fulfilling, Erikka always knew that writing was her true passion. The year 2020 forced her to pause and reflect on her life; it was just the motivation she needed to return to school. Writing has always been her calling, and she knew it was her destiny to pursue it as a career. Her experience as a commercial makeup artist helped develop her eye for detail, which still serves her in her current profession. That, combined with her love for storytelling, allows her to create compelling content as a professional copywriter.

Join us as we uncover the creative process of Fatiyha Johnson, our dedicated wardrobe stylist known for her meticulous approach and keen eye for detail. Understanding the Vision For Fatiyha, every project begins with a thorough review of the client's creative deck. "Understanding their vision is paramount," she explains. "It's not just about the clothes; it's about how they fit into the larger narrative of the shoot." Whether she receives a comprehensive creative brief or a focused wardrobe deck, Fatiyha delves deep to interpret the client's desired aesthetic and color palette. Creative Briefing: Setting the Stage "After reviewing the creative brief," Fatiyha elaborates, "I always schedule a call with the client." This conversation isn't just about logistics—it's about understanding the purpose behind the shoot. "Is it a product launch or a seasonal campaign?" she asks. "Understanding this helps me align the wardrobe choices with the client's strategic goals." She emphasizes the subjective nature of images in the creative deck. "Images are like art; they can be interpreted in various ways," she muses. "That's why I ask detailed questions to ensure I'm on the same page as the client." Her goal is clear: to avoid any surprises on fitting or shoot day by meticulously planning every detail. "Nothing beats the satisfaction of presenting options that exceed expectations," she smiles. From Concept to Execution Armed with insights from the briefing, Fatiyha meticulously curates shopping lists using Apple Notes and Google Keep. "These tools are my lifeline," she admits, "keeping everything from model sizes to shoot specifics organized and accessible." Personalized Approach A crucial aspect of Fatiyha's process is her direct engagement with models. "I always verify sizes and preferences personally," she notes. "Each model is unique, and understanding their fit preferences ensures they feel confident and comfortable during the shoot." Navigating the Shopping Process Guided by a strategic plan, Fatiyha navigates through preferred stores and brands known for quality and style. "Constant reference to the creative brief ensures I stay true to the shoot's vision," she emphasizes. "It's about finding pieces that not only look good but also tell the story we're aiming to capture." On Set Excellence Even on shoot day, Fatiyha remains focused on detail. "I'm constantly assessing," she says, "making sure every outfit choice enhances the overall narrative." Her meticulous attention ensures each photograph reflects the envisioned style and mood. Wrap-Up: Reviewing Fatiyha Johnson's Creative Process Meticulous review of client creative decks to grasp vision and aesthetic. Detailed creative briefings ensure alignment with shoot objectives. Personalized garment selection tailored to fit each model perfectly. Strategic shopping lists and brand-focused choices enhance shoot cohesion. Conclusion In exploring Fatiyha Johnson's process as a seasoned wardrobe stylist, we've seen her meticulous approach shine through. From detailed creative briefings to hands-on garment selection, Fatiyha ensures each shoot captures the client's vision with precision. Her expertise in curating looks that blend seamlessly with brand narratives makes her not just a stylist, but a true storyteller through fashion. Stay tuned as we continue to explore the brilliant minds behind The Spin Style Agency!

Hey styling enthusiasts! Today, we're diving into the world of food styling with two incredible artists from The Spin Style Agency – Laura Cole and Naomi Smith. Welcome, ladies! Spin Style Agency: Laura, in your extensive experience, what would you say is an essential rule in professional food styling? Laura Cole: In food styling, professionalism is key. It's about being reliable, showing up on time, and having a good attitude. Remembering who hired you, whether it's a client, agency, or art director, is crucial. While expressing your opinion is fine, ultimately, it's about respecting the process and meeting the client's vision. Spin Style Agency: Naomi, your thoughts? Naomi Smith: I'd echo what Laura said. Delegating to your team, clear communication, collaboration, and understanding the brand are fundamental. It's not just about making food look appetizing; it's doing so efficiently to stay on schedule for demanding shoots. Spin Style Agency: Naomi, can you share a memorable experience related to food styling? Naomi Smith: Yes! During one of my shoots for Carnival Cruise featuring Shaquille O'Neal, I collaborated with my team to create three fake cakes for background aesthetics. Simultaneously, we baked identical edible cakes for consumption. What caught me by surprise was when the talent indulged in the delicious creations they couldn't get enough. Shaquille not only enjoyed my marble cake but was so impressed that he requested his own personal slice not once, but twice, off-camera. Additional Tip: Make sure to ask about talent allergies, or dietary restrictions. Always ask if talent will consume on camera, even if they say no sometimes that might change. So be flexible. Spin Style Agency: Laura, what are some common mistakes in the industry that you think should be highlighted? Laura Cole: The most common mistake I've encountered is when there are too many voices on set. It's best to have one person to go to for approvals. Getting mixed messages can lead to confusion and wasted time. Spin Style Agency: Naomi, any industry mistakes you've observed? Naomi Smith: A lead stylist not communicating or delegating properly can result in an inefficient workflow. Also, not asking enough questions in preproduction can leave you unprepared on set. Spin Style Agency: Laura, tell us about your favorite tools or techniques that make your food styling work easier or more effective. Laura Cole: There are a few tools I can’t do without. Tweezers are at the top of the list, spray bottles for spritzing, Q-tips, paper towels, paintbrushes, and scissors plus a few more. One thing that has made my job easier when needed, is learning how to make fake ice cubes that float, unlike the glass or plastic kind that sink and are a dead giveaway that they aren’t real. Spin Style Agency: Naomi, what about your go-to tools or techniques? Naomi Smith: Precision tools like tweezers, syringes, and piping kits are essential. I often use MASA or instant potatoes as a filler to prop up food items. It's all about the details! Spin Style Agency: Wrapping up our culinary conversation, let's delve into the impact of your expertise on your food styling projects. Laura Cole: When it comes to success, it's all about embracing a strong work ethic, practicing patience, and maintaining nerves of steel. Additionally, the streamlined process with one designated person for approvals minimizes confusion and ensures a smoother workflow. Naomi Smith: Understanding how the food will look before it hits the camera is a game-changer. Preparation is the cornerstone, especially for shoots involving talent consuming the food. Through dedicated practice and meticulous preparation on prep days, we guarantee a sustained visual allure on camera. Spin Style Agency: Thank you both for sharing your expertise and these valuable food styling insights. We love to peer into the art and science of food styling. To our audience, for a deeper dive into Laura and Naomi's exceptional work, explore their portfolios on our website. Happy styling, everyone! The Spin Style Agency